By Jovanni Bello - Carry HQ (Published Oct 5th 2021)
Designing a parent bag is a tough job. No two parents carry the same loadout, and each parent does it a little differently. This situation has created a market flooded with utilitarian packs that aim to be everything for everyone. The issue is compounded by the fleeting nature of the bag’s use case, resulting in cheap, unattractive products that don’t serve anyone particularly well.
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